Splash with DASH! Partnership Gets Kids to the Pool This Summer DASH to Operate Free Service on the Pool BusRoute
Alexandria, VA – The Alexandria Transit Company (DASH), in partnership with the Advocates for Alexandria Aquatics (AAA), and the City of Alexandria Department of Recreation, Parks, and CulturalActivities (RPCA), have announced a new initiative to get families and children to the Old Town Pool this summer. Over twenty local businesses, along with the support of the USA Swimming Foundation –Make a Splash, are sponsoring free rides during July and August on DASH’s AT10 route. This route provides service between Potomac Yard and the King Street Metro, via the neighborhoods of Arlandria,Warwick Village, Del Ray, and Rosemont. This initiative addresses the concern by the City andresidents in those neighborhoods, that with the temporary closing of the Warwick Pool this summer, children and their families may have a difficult time getting to the Old Town Pool on Cameron Street.
Since providing any type of shuttle service would have been cost prohibitive, DASH offered a creative and cost effective solution to get residents of the affected areas to the Old Town Pool. Starting July 1 through September 7, Labor Day, the AT10 route, which serves all those neighborhoods, will becomethe free Pool Bus on weekdays between 9:30 a.m. and 3:30 p.m., and on weekends between 11:00a.m. and 7:00 p.m.
DASH, RPCA, and AAA reached out to the Alexandria business community for their help and asked them to sponsor the free rides. “The participating business sponsors signed up almost as soon as they were informed about this effort,” stated DASH CEO Sandy Modell. “Alexandria’s business community is very generous. They wanted to help and thought this was a great idea!”
A press conference will be held to announce this exciting promotional effort and private-public partnership on Tuesday, June 30, at 11:00 a.m., at the Old Town Pool, located at 1609 Cameron Street. The Mayor of Alexandria William B. Euille will be at the event to kick off the Splash with DASH! Free Ride promotion!
Business sponsors will be highlighted at the event and throughout the summer. They include:
High Dive Sponsor ($5,000 +)
- JenWalker Team – McEnearney Associates, Inc.
- The JBGCompanies
Kiddie Pool Sponsor ($1,000 – $2,500)
- Advocates forAlexandria Aquatics
- First Transit, Inc.
- BobiBomar – The Homes of Alexandria
- DelRay Business Community
- McLaughlinRyder Investments
- Speck– Caudron Investment Group of Wells Fargo Advisors
- Warwick VillageCitizens Association
Wading Pool Sponsor ($500 – $975)
- SportsAuthority – Potomac Yard
- TheLiz Luke Team
- Sport Fair, Inc.
- YatesAutomotive Group
- YatesDry Cleaners
- Wes Greenway’s Alexandria VW
Other in-kind and business contributions – Alexandria Hyundai, The Zebra Press, The AlexandriaGazette, The Alexandria Times, Hooray for Books, and Giant.
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